Marketing Help / Jewelers Marketing Training
Marketing Help / Professional Jeweler Chronicles
This compendium of articles written for Jewelry Industry publications is loaded with great ideas for promoting your business and provides a great introduction to the JMG concepts. Best of all, you'll save 90% off the regular cost of this ebook, when you purchase it from this website for just $7 (Regularly $77.00 for the ebook, $97.00 for a hard copy.)
Marketing Help / Strategic Partners & Special Offers
In addition to marketing ideas, you need resources to "get it done." We have sought out the best service providers in the industry to help you in your quest to "get more customers who will pay you more money, more often"™. From website development and hosting to credit card processing and many things in between, these vendors are exceptional… and your affiliation with them through JMG may even save you money!
About Us / About Us
About Us / Our Company
Jewelers Marketing Gems™ provides independent jewelers with Turnkey and "pre-fabricated" marketing and advertising programs developed using profit-proven principles, strategies and tactics of direct response marketing. In other words, they're designed to get the prospect to buy – or take the next step in the buying process.
About Us / Company
And you can mix and match, anyway you want. (NOTE: a small post-production fee is added to the direct response versions to bring in your specific images, offers and messages. Ask for details).
These “evergreen” spots won’t grow old because of their universal appeal, their exceptional production values, your ability to change the offers with the latest, up-to-date merchandise, and because of their built-in seasonality, ensuring that each spot is only seen for a short time each year.
AND… because of the “family look” of these amazing commercials, you build brand awareness without having to run the same spots all the time.
NOTE: Please be aware that the concepts we reveal below, like all of our Turnkey Programs, are copyrighted materials and cannot be used without the express, written consent of Ascend Marketing, as constituted in a duly executed License Agreement. Action will be taken against non-authorized use of these materials.
Here are the occasions and the concepts for which you’ll have these wonderful and compelling copyrighted and territorially protected TV commercials…
|WIFE:Can you clean up your side of the bed, I don’t want to ask you again… When will you be home? Just don’t be late. And if you’re going to be late, call please…I don’t know why you get it to go, you never eat the leftovers, they just fill up the fridge…That’s what I’ve been telling you, and that’s fine, but first can we talk about—||INT. BEDROOM – DAYShe is in bed reading, while he gets ready.INT. KITCHEN – DAYShe is on the phone.INT. CAR – DAYHe drives in the car, while she nags him.INT. DINING ROOM – NIGHTAs she nags him, she enters the dining room and suddenly stops, looking at something. She is speechless, smiles, and covers her mouth as she begins to tear up.Finally we see, next to roses and hear-shaped box of chocolates is an open jewelery box with GOLD JEWELRY in it.|
Because she’s your wife, because she’s the mother of your children…
|INT. ENTRY WAY – DAYA WIFE/MOM helps her KIDS into their coats, as the HUSBAND/DAD walks out the door.Dad comes back as the kids leave, and she hands him his suit jacket.As he leaves again, the kids come back and she hands them their backpacks.Dad comes back as the kids leave, for his car-keys.The kids come back for their lunches, and then the Dad comes back for a kiss.He goes out the door, and then he returns one more time and gives her the jewelry box. She opens it and loves it. Reveal the JEWELRY.|
|Light Christmas-y music, distant jingle bells.Sounds of rustling.||INT. STAIRS – NIGHTTwo KIDS in their pajamas creep down the stairs. The younger one, in lead, shushes the older one. Through the railing, they peek into the living room.INT. LIVING ROOM – CONTINUOUSThey see the filled stockings, and smile.Then, from behind the shaking Christmas tree, emerge MOMMY kissing DADDY in an obviously-dressed up Santa Claus outfit. They keep making out until the tustle into the Christmas tree tipping it over. The kids can’t believe their eyes, and have to cover their mouths from laughing as they run back upstairs.Under the tree Mommy and Daddy keep kissing.By a plate of cookies and milk, reveal the JEWELRY.|
|Music.||INT. BATHROOM – DAYA plush bathrobeTEXT: Bathrobe, 27th birthdayINT. FAMILY ROOM – DAYAn old Health Rider under some clothesTEXT: Exercise Bike, 30th birthdayINT. KITCHEN – DAYAn old juicer next to a fruit bowlTEXT: Juicer, 32nd birthdayINT. ENTRY – DAYPurse hanging on a coat rack, a woman grabs it.
TEXT: Purse, 33rd birthday
Pulling out a wallet, filled with cards
TEXT: Gift card, 35th birthday
The WOMAN turns around with wallet and purse and looks surprised and speechless.
Her HUSBAND puts the DIAMOND JEWELRY on her.
|Romantic music.||INT. LIVING ROOM – NIGHTThe remains of a candlelight dinner are on a coffee table: dirty plates, glasses.By the light of the candles still burning,an open photo album of wedding pictures, along with some left over gift wrapping.INT. STAIRS – NIGHTA tie and man’s shirt around strung about, along with a woman’s blouse.INT. BEDROOM – NIGHTAt the food of the bed, women’s shoes fall. A skirt lands on top of them.A WOMAN’s hand sets the DIAMOND JEWELRY in its case on the nightstand and pulls the lamp string. CUT TO BLACK.|
|GRANDMA:We were just goofing around on the playground…MOM:You know, on the swings, talking, whatever, having fun…YOUNG WOMAN:And then he flies off! And when he walks back he’s got that look in his eye, and I just…||INT. LIVING ROOM – NIGHTA GRANDMA (80) holds hands with GRANDPA as they tell a story to some family and grandkids around.INT. BEDROOM – NIGHTA MOM (45) tells the story to her teenage daughter.INT. RESTAURANT – NIGHTA YOUNG WOMAN (30) tells her girl friends.EXT. PLAYGROUND – DAYThe Young Woman on the swings looks speechless. A YOUNG MAN kneeling, opens a ring box, revealing a gorgeous DIAMOND RING.|
Here's how it will work…
If you're one of the 20 jewelers to commit to the production, you will owe NOTHING untill all 20 crowd-funders have committed to the project. At that time you will then have a payment due of $6,000.
HOWEVER… Once the spots are produced and delivered to you, you will have use of them for LIFE.
PLUS, receive territorial protection so that no one else in your media market can use these ads.
Finally, you will be reimbursed your entire $6,000 at the rate of 50% of first licence fees (to be divided among the crowd-funders) granted to jewelers outside of your market.
Those licensees will be paying a license fee of $3,000/year.
Once you have received your full investment back, you will still have lifelong use of the commercials and their updates, and the territorial protection to KEEP OUT the competition.
(You'll be taken to an Ascend Marketing Product Page to order.)