Reactivation Letter

A Reactivation Campaign that Brings Dormant Customers Back through the Door

Every jeweler suffers from customer attrition. People move, die, divorce or leave your fold for a variety of reasons.

But have you considered how expensive it is to replace them as opposed to retaining them?

Of course there is little you can do about death or moving across the country, but one of the biggest reasons customers stop doing business with you is simply that they forget! That you can do something about, using this simple letter…


It’s bad enough when you lose business to the competition, but the truth is, most business is lost to apathy, or distraction, or forgetfulness.

Thankfully, it’s often easy to get that business back. Using profit-proven methods of marketing, our reactivation letter kit will help you find those dormant clients and revive them, bringing them back to your store.

It’s true. Most people stop doing business with you either due to forgetfulness or lack of attention from you. Some may even have been offended in some way. But as you consider your list of customers who you haven’t seen for 18 months to 10 years, you can bet some of those dormant clients can be salvaged, reactivated and once again turned into frequent-buying loyal customers.

You just have to ask…


This simple, 2-page letter is the embodiment of the “ask” principle.

It’s a sincere expression of your desire to reconnect with your dormant client.

It is personalized, warm, and makes a very compelling offer, all in the name of winning back the business. We have seen profitable reactivations that go back as far as 10 years. Earlier targets can be wildly profitable, and well-worth the effort, since it is comparatively so much more expensive to win a new customer than to keep an old one. We suggest you begin with a massive reactivation campaign, then use the program on an ongoing basis, whenever clients for dormant for 18 months to 2 years.


Inside your Reactivation turnkey package, you’ll find all the sales copy, scripts, and more that you need to bring former customers back through your door.

  • Program Instructions

  • Letter

  • Phone Script

  • Email Message

  • Consultation to customize the program to your unique store

  • Production services


License the entire Reactivation Campaign for just $297/year. 


(You'll be taken to an Ascend Marketing Product Page to order.)

Please feel free to contact us.

We have marketing professionals ready to help.

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