Target Your Customers Exactly When They’re Ready to Buy
If you are not mailing to your existing customer base at least six times a year, you are not mailing to them enough.
You should be mailing to your best customers even more frequently than that, up to as many as 12 times per year.
Preferred or Special Category customer offersare important ways to get your best clients to do business with you again and again. And failure to ask them to do business with you again could easily result in them finding another jeweler to do business with.
This program is designed to be sent specifically to one GENDER of customer (male or female).
Most often it will go to men, but you can easily modify it to go to women, for use prior to Father’s Day, for example.
You may use it for general gift-giving holidays like Valentine’s Day, Mother’s Day, Christmas, or even Secretary’s Day. And you can use it for specific occasions like birthdays and anniversaries.
The idea is to make the presentation of the gift as special as the jewelry itself, by providing either flowers, or flowers and dinner for two – depending on the spending level of the client – as a bonus, when jewelry is purchased for these occasions.
Inside your Jeweler to the Rescue turnkey package, you’ll find all the materials, scripts, documents, and more that you need to make your customers turn to you when they need to make an impression.
Direct mail and printing
Consultation for implementing the campaign
License the entire Jeweler to the Rescue Promotion for just $297/year.