For the better part of 20 years, Jim has been helping independent jewelers of all sizes "Get more customers who will pay you more money, more often™" through smart advertising and marketing principles, strategies and techniques.
Jim's speaking engagements, articles, videos and training programs have helped thousands of jewelers grow at remarkable rates in remarkably short periods of time.
He has spoken at most major industry events, and has been publish by most of the industry's most prestigious trade journals. His insightful videos are rapidly reaching legendary status as he teaches the good, bad and ugly of small business advertising.
He has also teamed with jewelry industry sales and management training icon, Shane Decker, to produce and present the industry's first and only Sales & Marketing, 2-Day Boot Camps, where these 2 vital and inextricably-linked business disciplines come together like never before to help jewelers get more bodies through the door and put more dollars in the till.
By far, however, his greatest contribution to individual jewelers is through his renowned Principle-Centered Marketing™ Coaching Program, where he and his legion of Licensed, Certified Marketing Coaches work 1-on-1 with jeweler clients to help them develop their marketing and advertising know-how and "do-how."
The result is more effective, response-generating advertising, and the increases sales and profits to go with it.
And now – through JewelersMarketingGems.com – Jim is bringing a stable of turnkey promotional programs to the industry, based on successful promotions conducted by other jewelers, and all based on profit-proven, cash-generating marketing principles, strategies and tactics.