Here is a Wealth of Free Info To Help You Build Your Business
(The following collection of columns were originally published in Professional Jeweler Magazine. They were written by Jim Ackerman & Wink Jones. Feel free to use the information to help improve the effectiveness and efficiency of all of your marketing processes.)
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NOTE TO ASSOCIATIONS & PUBLISHERS: All of the articles found here are available for reprint, free of charge, provided you include proper credit as indicated at the close of each article.
Here is some vital information you need to shift from technician to business mogul.
You know the importance of "selling the benefits." Now discover precisely how to speak to your clients in powerful, compelling, "benefit language." And watch the sales roll in!
We are part of one of the few industries that has the advantage, when acquiring a single new client, of simultaneously acquiring an entire family of clients. So why don't we?
Every Jeweler loves referrals, but not many have a systematic approach to pulling them in, en mass. Now you can!
If you’ve ever been the victim of bad customer service, you know how it feels and the ways you get revenge. Here is a 10-Point Approach to making sure your customer service system is an asset, not a liability.